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Game Software Development and Pachinko / Pachinko-Type Slot Machine Development as Pillars of Our Business

With diversified environments for enjoying games, including next-generation game devices, portable phones, portable game devices, on-line games, and so forth, the game market is expected to grow still further.

We are developing new products by fully utilizing our accumulated technical knowledge in the field of next-generation game devices and on-line games, as well as our planning ability in the field of portable phones and portable game devices, to promote the gGenkih brandh.
Simultaneously, we will foster the pachinko / pachinko-type slot machine development business as one of our two main pillars of business in the future, with the game software development business as the other. With constant development in hardware performance of the pachinko / pachinko-type slot machines, our techniques accumulated in game software development can be fully utilized in development of display modules of these machines, and so forth.
Our company has become one of the affiliate companies of the Daikoku Denki Co. Ltd., a company having a large share in the commercial pachinko / pachinko-type slot machine field, thereby having prepared the environment required to enhance the know-how to develop these machines. In the pachinko / pachinko-type slot machine development business, as well as the game software development business, we aim to manufacture unique products which embody our original techniques and unique projects.


Establishing Genki Brand to be General Amusement Company

In the game software development business, presenting the uniqueness of Genki to enhance the brand image will lead to a big leap forward. For this purpose, continuous supply of products which are fully enjoyed by people having a love of games is essential. In addition, creation of products which capture people's heart will result in appealing to the youth desiring to work in the game business.

As one of the ways to achieve this object, for creating game products unique to Genki, gin-house open proposalh is introduced. This is a system for collecting ideas for games from a wide selection of the employees regardless of the types of their jobs, giving a chance to any employees not engaged in game development to express their ideas. Good ideas are realized in products.

This system has led to successful production of games with new images of Genki. Moreover, we aim to create a new mechanism for causing synergy between game software development and pachinko / pachinko-type slot machine development by creating corporate structure sharing information and human resources between them.

Through the approach described above, we aim to establish the gGenkih brand and finally become a general amusement company which offers various types of enjoyment to people.