Not only has Genki been making racing games since the company
was formed in 1990, but just as importantly the same people
are still working at Genki today making the latest racing
games. How many companies can say the same thing? In such
a rapidly changing industry this gives Genki an extraordinary
edge in their development experience. However, Genki still
wanted go a step further to help guarantee that their new
games would feel realer than any thing else available.
Therefore top Pro Race Drivers Manabu Orido and Nobuteru Taniguchi
were hired as advisors for our racing projects. These two
guys are regarded as the top of their profession in Japan
and have been an inspirational source of information and support
for Genki throughout the development processes.
The Genki Racing Project brand was established
so users would immediately know a game with this badge means
quality. A game developed by teams with a wealth of experience,
working with real professional race drivers. Using this
strong brand-recognition it is Genki's aim to create a large
and loyal fan-base.
The Genki Racing Project has been promoted at numerous motorcar
shows and events around Japan, further increasing brand-awareness
within it's key target audience. |
